Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
From the viewpoint of a working professional studying digital marketing Part Time
Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

There is no doubt that given the advancements in technology, AI has become a frequent topic. You would have to be living under a rock not to come across it yet, and hopefully if you have been following my blog over the last few weeks you will have a comfortable sense of knowledge in this space.
However, there are plenty of misconstrued stories out there and myths that aim to damage the real good AI is doing today. I myself have believed some of them but it can quickly lead to hype and negativity so I hope to clear up a couple of the more popular topics that are circling the internet about what AI can potentially lead to.
A commonly wrote about impact of AI is that some skilled workforce will be out of jobs as they will be replaced by AI.
I mentioned earlier about the disadvantages of AI, when drones will start delivering food deliveries, thus replacing delivery drivers. Now this does suggest that if this idea takes off there will be less demand for delivery drivers, however, this is in just one industry and there is no definite suggestions that the likes of postal workers will be replaced by AI powered robots just yet. If drones do replace more and more delivery jobs, this is largely a case of history repeating itself as it happens constantly and regularly over time.
There are reasons to believe that AI will change some exiting jobs and replace them with new ones but if we think about the boring and repetitive work that some people do and the massive impact it would have on their productivity if a portion of that was automated and that time was now free for them to do more challenging and rewarding work it turns from a negative to a big positive in my opinion. I don’t know about you, but there’s a heap of administrative work in my role that I would love to be out of the picture.
There is a misconception that AI is super human smart and can outperform humans and anything we do. However, if you think about it, AI didn’t just appear, it is people who create the algorithms and information that make AI. However, given the right algorithms and programming AI can beat humans. In 1997, IBM’s deep blue AI beat Gary Kasparov, a world grand master chess champion after a series of games. By mid 2000s, the technology had improved so much that machines were consistently beating chess grandmasters in pretty much every game. So the lesson here, is that you get out of AI what you put in and over time it will use machine learning to get smarter and smarter. A scary thought, to think that like a human it can learn and improve over time, but this myth can’t really be busted as AI can and will most likely be smarter than people.
I’ve looked at AI being used for the greater good and hope that a cure for the Covid-19 pandemic can soon be found. I’ve also delved into some of the disadvantages that can occur without due care, but we’ve seen that life like TV shows have been giving AI a bad wrap.
On this note I am going to take a breather and pause for some feedback on what myths you’ve heard circling the internet. I’d love if you could share some with me and perhaps we can bust them together.
I hadn’t planned to cover the science or bio medical aspects of AI in this early stage of my blog, however I couldn’t let the week go by without devoting this post to some of the astonishing and scary developments the entire nation has faced at the plight of a virus which started in China in January.

In the midst of the Covid-19 outbreak the words leaders in Amazon, Google and Apple met with Downing Street to discuss their role in the outbreak. A World Health Organization report last month said AI and big data were a key part of China’s response to the virus. Technological leaders have already begun to play a vital role by modelling and tracking data to help predict the spread.

The ways it can immediately help the Covid-19 outbreak is develop a vaccine, scan through millions of existing drugs to see if any could be re-purposed or design a drug for current and future viral outbreaks but this could take in the region of 18-24 months.
All we can do is hope that the powerful minds in tech and science teamed with the massive developments in AI can help us through this time of uncertainty and global crisis. Also, reflecting on some of amazing uses of AI that some may thought was never possible has really lifted my mood and given me an optimistic outlook on the possibilities for find a cure that might be nearer that we currently think.
AI gave Stephen Hawking the ability to communicate faster. He wore a device on his glasses that assessed if his cheek was flexed or not. It used the signal as a mouse click to control his computer. This was initially so slow and prone to error as sentences had to be typed letter by letter but with the help of machine learning and AI an algorithm was developed to predict what words he was about to type. As one of the greatest minds of the 21st century the fact that he could live on through such developments displays the sheer impact of how far we have come and what is now possible.
Thank you for following me as I continue this new blogging journey. In my next post I’ll take a closer look at some myths associated with AI to see if they can be busted.

So far, I have covered some of the major accomplishments and advances of AI but there have been more and more concerns around the ethical use and the impact it can have on the workforce. The reality of AI is also relatively unknown to the public. This teamed with dystopian TV shows such as Black Mirror where each episode covers a digital trend affecting society has left people with mixed views.
I’ve watched a handful of Black Mirror episodes and tend to question the use of technology after each one, yet I still go back for more the next week as curiosity gets the better of me. The scary negative uses of AI in this TV show have left people with mixed views on the actual longer term uses and benefits. Will people really feel the need to implant a microchip into their children to trace their whereabouts? Where will the line be drawn on personal space and privacy then?
AI in most cases is programmed to do beneficial things that make human life easier and advance technology. It is when and if AI develops a destructive method for achieving its goals like in movies such as the Terminator and the Matrix, when technology turns against humans and good robots turn bad that we should be prepared for. The sheer speed of the developments could result in this happening unless we align AI goals with ours. Take Telsa’s self driving car being asked to take a passenger to the airport as fast as possible, it might get you there but ignore all the speed limits, therefore doing not what you wanted but literally what you asked for. .
At this moment in time I don’t think we have anything to worry about and some of the disadvantages or risks that are being talked about are largely linked to myths circling the internet. In my next blog post I will take a look at some of these myths in more detail and try to assess if we do in fact have anything to worry about.
AI has become such a big part of daily life and is progressing so rapidly that it’s easy to forgot or not be aware of its use. I put my husband on the spot earlier and asked him to give me 5 examples of AI. Self driving cars were the first thing that came to his mind, but then he struggled and couldn’t think of anything else.
I then began to list all the recent examples I have come across through researching this topic. Siri, IBM Watson, Chatbots, Google Home (we just got a Google Home devise in the past 2 weeks so it’s a big novelty in the house at the moment) and Google Maps. He began frantically nodding along and even adding a few more as we got into the swing of things. My point here is that it has become such common place that we just see it as devises working smartly.
One of the most widely broadcasted use of AI for advertising purposes was the Burger King ad in 2018. A food attendant looks into the camera and says “OK, Google, what’s the Whopper burger?” Google Home devises within earshot then cited the Wikipedia entry. It was a very clever way of gaming the system for advertising.

Amazon and Netflix are leading the way in AI enhanced recommendation engines. Just last week I was scrolling through Netflix in search of something new to watch, when I was recommended the TV series “The Stranger”. After one episode I was hooked. Netflix uses past viewing history to suggest content you might like to watch across genres, actors and more. Apparently, 80% of what we watch is driven by Netflix’s recommendations. There is so much content on Netflix that I probably would have settled for a mediocre series if the platform wasn’t so spot on with recommendations.
But with all these positive developments, some companies are already becomming wary of the downsides of AI. Skills that were highly needed and relevant are becoming obsolete. Just last week I read that Europe’s first fast food delivery by drone will commence in my locality this March. Could computers be getting too smart and begin taking all our jobs and eventually wipe us all out?

When I began thinking about what sort of blog I wanted to create I racked my brains on various topics of digital marketing, from social media to content marketing to blogging about blogging. I’ve decided to begin my blogging journey by exploring and sharing with my readers about all things AI (Artificial Intelligence).
I work in a company where AI is at the forefront of what we do. Our mission is to help brands grow in the AI era. I understand it, my co-workers largely understand it, but If I was asked to put AI simply to my mother, for example or conduct an “elevator” pitch, I would probably ramble on and over complicate the most basic premise.
Over the last week I explored various definitions of AI. Here are two that I found most memorable.
Qualcomm have an interesting short video on Youtube that explains AI in 101 seconds. It is described as “Techniques that help machines and computers mimic human behaviour”. I like the comparison they use of thinking about AI like opening the layers in a Russian wedding doll. The highest level is the device being smart. The next is machine learning, which is a variety of techniques that help to make the device smart. At the core, is the deep learning, which holds all the algorithms and complex equations.
Raj Ramesh says the easiest way to understand AI is to think of it in the context of a human. AI is described as a “broad branch of computer science, aimed at creating systems that can function intelligently and independently”. The fact that was driven home is that machines are smart due to AI, but AI still has a dependency on people – we are making it possible. The next stage we will see is AI “walking on its own” and devices that are powered by AI will make our lives easier and more exciting.
I will explore some common examples of how AI is used today in my next post.
I can’t talk about AI without mentioning and recognizing Alan Turing who first posed the question “Can machines think”? in 1950. The term AI hadn’t even been coined, (this was to happen in 1956 by John McCarthy). Not so long after the first computer had been invented, Turing famously introduced the Turing Test, to assess if a computer was capable of thinking. To think that almost 70 years ago these subjects were starting to be explored. It feels like we should be further ahead than we are by now….. but maybe my eyes and ears just haven’t been exposed to all the uses and developments in this area!
In my next post I will see just how far we have come, how AI is being used today and if it really is making human lives easier and more exciting.
If you enjoyed this post, I’d be very grateful if you’d help it spread by emailing it to a friend, or sharing it on Twitter or Facebook. Thank you!
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